Mon Tue Wed Thu Fri Sat Sun
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    

  • Euro Ncap
  • Спілка об’єднань громадян «Всеукраїнська Федерація Споживачів «ПУЛЬС»

Changes in attitude of Ukrainians toward the everyday consumption during the last year.

  • On June 11, 2009 the joint European Union and United Nations Development Program “Consumer Society and Citizen Networks” project presented results of research on consumer situation in Ukraine.

    The joint EU-UNDP “Consumer Society and Citizen Networks” project is to provide Ukrainian consumers with reliable information and support in order to protect their interests and rights.

    At the third time polling of consumer attitudes was held on the initiative of the Project by the Kyiv International Institute of Sociology in 110 communities in every region (oblast) of Ukraine and in Autonomous Republic of Crimea. Data selection was representative by sex, age, region and type of community indicators. Amount of the data selection N=1592 interviews among men and women in age from 15 till 59. Study field period lasted from May 21 to May 31, 2009.

    The research covered 4 main topics, as follows:

    • Characteristics of purchasing products of everyday consumption by Ukrainians;
    • Need of Ukrainian consumers in information about products on domestic market;
    • Consumers attitudes to the products of everyday consumption quality;
    • Willingness of Ukrainian consumers to protect their consumer rights and their awareness of the mechanisms of these rights protection.

    In most families women are responsible for buying products of everyday consumption, although a lot of men share these duties with other family members. In general, about 90% of women and 50% of men deal with purchases of products of everyday consumption. The most important criteria of goods quality for Ukrainian consumers is a date of expiry – this criteria is essential for 71% of consumers. Among the next popular criterion were named: price (51%), and ingredients (42%) of products. In comparison with men women care more often about the date of expiry (74% to 66%), indicators of organic origin (25% to 17%), unbroken packaging (22% to 16%), and a place of sailing (16% to 11 %). Becoming older people tend to be ruled more by their own experience when buying (22% among the youngest respondents and 35% of consumers between 50 and 59). Young people of 20 – 29 years old are used to hold on the level of popularity of a brand/ producer (30%, in other groups – 15% - 21%). Young people of 15 – 19 trust more often commercials (8%, in other groups – 2% - 3%).

    As for the information about products of everyday consumption, mainly consumers feel lack of the information about purchased products: 19% of the respondents have no information, 46% - get enough information, and only one third (35%) of consumers have all the needed information. According to the research results, consumers mostly feel need in information on product ingredients (a half of the respondents – 51%). Very important was also named the next information: testing results of goods quality by independent consumer organizations (40%); quality certificates issued by special controlling institutions (39%); decisions of independent experts on quality of products (35%); how to distinguish a product of high quality from a falsified one (32%); consumers’ opinions of purchased products (30%); safety of product ingredients (28%). Consumers wish mostly to get needed information from a packaging – 70% of the respondents. The next desirable source of the information is television (46%). About a quarter of the respondents wish to obtain the information on products from independent organizations (27%), shop assistants (27%), and friends (26%). Some young people named Internet as a convenient source of information.

    In resent years about 70% of consumers had an experience of purchasing faulty products of everyday consumption; most of all – food products (63% of the respondents). The next groups are shoes (32%) and clothing (25%), small household appliances (12%), gross household appliances (5%), household chemicals (10%), hygienic items (8%). More often consumers from the eastern regions and middle towns (50,000-100,000 of population) reported about purchasing faulty products.

    It is also confirmed by the calls of consumers to hotline “Emergency Consumer Service” opened in the charitable organization “ Consumer Initiatives Center”. Aliona Danilova, a head of the Center, noted that during May and June 2009 74% of consumers addressed with complaints about faulty products of everyday consumption, 8.4% - problems with financial services, and 4.7% - household services.

    ‘According to the polling data, about a half of the respondents are passive when purchased a faulty product, a quarter – are active in some situations, and a quarter always protect their violated consumer rights,’ says Denis Poltavets, a senior expert on civil society development. 23% of the respondents are ready to appeal to head or an organization of consumer rights protection to solve the problem; 19% - do it from time to time; 24% - try to protect their rights but mostly on the level of shop assistant; 51% - almost every time or in most cases make no attempt to refund a faulty product. ‘More active are people in age under 50 with an average income or higher’.

    Among the reasons of passive position is mentioned mainly psychological discomfort (56% of the respondents feel a procedure of violated consumer rights protection to imply conflicts and negative emotions). 40% of the respondents see a significant obstacle in assurance that shop assistants always resist faulty products refund; 38% - in assurance that it is impossible in Ukraine to protect consumer rights at all. Young people and people with low income mostly feel not ready to protect their violated rights due to the lack of the information on consumer rights protection. For the respondents from Kyiv an unwillingness to seem a penny-wise person is typical.

    ‘Consumers’ attitudes to the situations of purchasing faulty products are very controversial. Most of the people agree with a necessity and importance of consumer rights protection and at the same time see this activity to be complicated and hopeless’, says Klavdia Maksimenko, manager of the project “Consumer Society and Citizen Networks”. Among the active positions is a named need of consumers in full and reliable information. Among the negative ones – consumer rights protection procedure as a conflict situation.


    Klavdia Maksimenko, Project Manager, the Joint EU-UNDP “Consumer Society and Citizen Networks” Project;

    Denis Poltavets , Civil Society Development Expert, the Joint EU-UNDP “Consumer Society and Citizen Networks” Project;

    Aliona Danilova, Head of the Charitable Organization “ Consumer Initiatives Center”


  • Back to the list

  • Закон на твоєму боці
  • Закон на твоєму боці
  • Закон на твоєму боці
  • The law is on your side
  • The law is on your side
  • Щось не так? Спитай у продавця, що саме! | Что-то не так? Спроси у продавца что именно!
  • Щось не так? Спитай у продавця, що саме! | Что-то не так? Спроси у продавца что именно!
  • The law is on your side